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Writer's pictureMatt Shaw

Prime Energy Drink and its Popularity

Updated: Jan 13, 2023

Why Prime Energy Drink is Taking the World by Storm





If you're looking for a boost of energy and focus, you've probably heard of Prime Energy Drink. This popular beverage is flying off the shelves and becoming a staple in the diets of busy professionals, athletes, and students alike. But what is it about Prime Energy Drink that makes it so popular? In this blog post, I'll take a closer look at everything that has contributed to the drink's massive success.


Logan Paul and KSI have launched this energy drink called Prime Hydration. The YouTubers have set a goal to rival some of the biggest beverage companies in the world, such as Pepsi, Coke, Gatorade, and Powerade. They are focusing on taste and hydration with their drink, which is made up of 10% coconut water



Logan Paul and KSI have been making headlines ever since they announced their Prime Energy drink. The new drink sold out online in an hour and comes in five different flavours: Strawberry Watermelon, Blue Raspberry, Orange, Lemon-Lime, and Ice-Pop.


The drink is primarily made of coconut water, which has been proven to provide hydration and boost performance. Many people have had the opportunity to try the drink and they have found that the drink tastes great, though some have found the orange flavour to be a bit too much like Lucozade.


Benefits


A reason why Prime Energy Drink is so popular is because of the benefits it provides. The caffeine in the drink can help to improve focus and alertness, while the B vitamins help to support a healthy metabolism. Additionally, the amino acids and herbs in the drink can help to reduce stress and improve mood…..maybe 🤔


Marketing



Of course, no product becomes popular without a strong marketing campaign. Prime Energy Drink has done an excellent job of getting its message out to the public. They heavily advertise the benefits of their drink in the form of energy, focus, and healthy ingredients. They also sponsor events and are the official drink of Arsenal Football Club to increase their visibility. They have their app and website that provides information and discounts to the customers too.


In January, the two YouTubers announced on Twitter that a drink they were involved in would be launching in the UK in February. However, that launch never took place. Later in March, KSI posted on Twitter expressing confusion about the delay of the product's launch in the UK, to which Logan replied that "it may come sooner than you think", hinting at a potential release in May.


In June, they both announced that the drink they were promoting is available for purchase at UK Asda stores. They shared this information through their official Twitter account on June 18th and expressed gratitude to the retailer for their support and acknowledged that the six different flavours would be available at all Asda locations in the following weeks.



The scene at the stores was chaotic, with people climbing over shelves and adults pushing children aside to buy the drink which was sold at £2 per bottle. As the popularity of the drink increased, it started to be sold in other locations as well, with one person expressing disappointment that the drink was being sold for £20 at Dunelm Food Store in Durham.





The popularity of the drink is such that stores are limiting the quantity that customers can purchase at one time. There have been reported cases of parents lining up outside shops early in the morning to buy it for their children.


Despite the intense demand for the drink, there is a critical issue being ignored. The drink is being aggressively marketed towards young adults and children, using the popularity of Logan Paul and KSI to appeal to this demographic. It is crucial to remember that Prime is an energy drink, not a traditional soft drink, and should be consumed with caution.


Conclusion


Overall, Prime Energy Drink's popularity can be attributed to its unique formula, the benefits it provides, and the company's effective marketing strategy. With its all-natural ingredients, sustained energy boost, and stress-reducing properties, it's no wonder that Prime Energy Drink is becoming a staple in the diets of so many people.




Are you going to try and get a bottle?



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